Book More Photography Clients Podcast | Photography Business, Marketing, Leads, Business Plan

How to Attract Your Dream Clients Without Discounts

Brooke Jefferson - Oklahoma Family Photographer, Photography Business Coach Episode 338

In this episode, I'm tackling a topic that so many photographers struggle with - how to attract dream clients who will happily pay your full price, without having to discount.

I know the temptation to offer constant sales and discounts is real, especially when you're just starting out. But the truth is, that's a surefire way to run an unprofitable business. 

That's why I'm sharing my best strategies for flipping the script. You'll learn:

  • Why you need to stop writing off clients who say you're "too expensive" and the simple way to plant a different seed
  • How to calculate your true cost of doing business and find your pricing for profit sweet spot (there's a free formula for this!)
  • Mindset shifts to overcome any negative associations you have with money and sales
  • Specific marketing tactics to attract your ideal clients (hint: it's not just posting on social media)
  • Tips for positioning yourself as an expert and building trust, without sounding like you're bragging

If you're ready to stop the discounting cycle and start booking dream clients who value your work, you won't want to miss this episode. Grab a pen and paper - you're going to want to take notes!

🎉 Ready to finally get fully booked with clients you love? I’ve got something special for you!

I’m sharing my FREE 4-Day Fully Booked Bootcamp Video Series where I’ll walk you step-by-step through the exact strategies I’ve used to fill my calendar—without feeling pushy or overwhelmed.

📅 Day 1: Your Bookable Brand
📅 Day 2: Profit-Proof Your Packages
📅 Day 3: Identify Your Booking Blockers
📅 Day 4: Create Your Visibility Plan

Sign up and get instant access right now.

*This video series was created and recorded in November 2025.