Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing

Don't Make This Mistake This Summer With Your Photography Business

Brooke Jefferson - Oklahoma Family Photographer, Photography Business Coach Episode 352

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0:00 | 16:39

Hey photographers! With summer approaching and vacation mode setting in, I want to warn you about a fatal mistake I see photographers make every year that could cost you bookings well into fall! In this episode, I'm breaking down how to balance enjoying your summer while keeping your business thriving.

In this episode, I'll share:

  • Why taking your foot off the gas during summer creates devastating "feast or famine" cycles
  • The 90-day rule that determines your fall booking success
  • My step-by-step batching strategy so you can work part-time hours while maintaining visibility
  • How to create summer-specific systems that run your business while you're poolside
  • Tips for setting summer hours and managing client expectations

Press play to discover how you can enjoy your summer AND set yourself up for a fully booked fall calendar by September 1st! This episode could be the difference between scrambling for sessions or having your most profitable end-of-year yet.


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Can I be your big photographer sis for a second?

You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.

What you need is consistency, support, and a simple plan you can actually stick to.

That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. 

Every month inside MLAT you get:

✔ A plug-and-play monthly marketing plan
 ✔ Done-for-you marketing templates & systems
 ✔ Live group coaching with Brooke
 ✔ Slack accountability + community
 ✔ Monthly workshop/training

Come join us inside Market Like a Tog and let’s build momentum together.