The Biggest Marketing Mistake Photographers Make Every Summer (And How to Avoid It)

In this episode, I'm sharing some marketing strategies for photographers to keep bookings steady and avoid the common mistake of pausing efforts during busy months. 

A quick overview of what's discussed:

• The importance of consistent marketing efforts year-round, especially in summer
• How to batch social media content in just two hours for the entire season
• Using email marketing with just three scheduled emails over the summer months
• Engaging locally through vendor events, partnerships, and community involvement
• The mindset shifts needed to maintain momentum during busy or vacation-heavy seasons

Resources & Links:

• Market Like a Tog Membership
• Watch on Youtube

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Can I be your big photographer sis for a second?

You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.

What you need is consistency, support, and a simple plan you can actually stick to.

That’s exactly what we do inside Market Like a Tog.

This membership was built for photographers who want to book more clients but feel stuck in the cycle of overthinking, ghosting social media, and trying to figure everything out alone.

Each month I give you the strategy, content ideas, accountability, and coaching to help you market your business with confidence.

You don’t have to do this alone anymore.

Come join us inside Market Like a Tog and let’s build momentum together.